Marketing Article Example | Topics and Well Written Essays - 500 words

Marketing - Article ExampleTo some, the suggestion that an orderly and analytical process of decision making, not that on a personal level but more so in business, should include the discussion of highly controversial ethical issues, about which naive differences of opinion are common and self-deceiving rationalization endless, is repugnant. Ethics, after all, encompass wider perspectives of human concerns ultimately affecting business organizations.Ethics and social responsibility are key in the business world for a variety of reasons. Business is not all about making money. Social responsibility is considered the obligation of an organizations management towards the public assistance and interests of the society which provides it the environment and resources to survive and flourish, and which is affected by the organizations actions and policies (Business Dictionary, 2010, par. 1).Marketers consider the type of packaging appropriate for their products that must conform to eth ical standards and environmental safety concerns. close marketers veer away from packages which are not biodegradable and which can harm the environment such as using styropore or plastics. Plastic bags have set up which are endangering the environment at an enormously fast pace, most governmental environmental agencies have recognized the immediate need to take drastic actions to close off or minimize the use of plastic bags.Firms ultimately recognize that abiding by ethical standards pay off in terms of better monetary performance with employees exhibiting high performance and productivity due to an environment of trust, employees are therefore more loyal contributing to low turnover, and a preponderance for higher investor loyalty, among others. Firms that incorporate policies on ethics and cultural diversity, social responsibilities, the concern for the environment and the community, achieve their organizational goals more efficiently with the support from their